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The Plain Vanilla Player

Click here to learn about market segementation. Brokers, investors, and one at a time developers are well served. Our opportunity is with developers of complex land development projects.

Complex land development projects can be said to have four management challenges.

  1. site assembly & public approvals
  2. construction management
  3. marketing management: (we don't help those who do marketing, but the nature of marketing determines which of our models would best be used)
    1. sales ( Landev is the best model for projects where takeout is primarily thru sales)
    2. leasing ( ProCash is the best model for projects where takeout is primarily thru leasing)
  4. financial management (all of the above feed this).
Big developers I've worked with have tried construction management with PERT etc. but have mostly abandoned PERT as too much trouble for the help it provides. Marketing management is always helpful and always computer assisted, but I've avoided this because there is good software that does this job. Financial planning is the most complex and where I've always worked. (Accounting is not an arena we compete in, our software is for planning, feasibility, financing, and decision-making.) Both Landev & ProCash can handle both sales & leasing programs, but each has some features the other does not have. Landev is the more flexible design, so when one model does everything, Landev will be the survivor.

Google Maps is looking like a good system on which to model our approach. We have a basic engine, users will create a myriad of templates just like Google Map users create lots of maps. Often Google Map users allow their maps to be accessed by others. Sometimes they keep them private. That's a perfect analogy for our templates. Launching a big marketing program with collateral materials, calls on important prospects, and media advertising doesn't seem appropriate for our product which must grow rapidly and continously. I'm not seeing "versions 2" and "version 3" as being important ideas. I am assuming the ".net" strategy is important to us so our technology will not be like Google Maps, just our approach.


Home Page 11/18/07  ( 539 8 4022700 )
Whats New 
Site Map 
vision 
Web Links 
Data 
editor 
renderer 
model 
priorities 
tasks 
Voter Fraud 
hints 
Work Program 
Major Procedures 
50 Case Studies 
300 Case Studies 
Input Arrays 
ViewLib 
Other reminders 
App On Server 
Excel 
Eric 
Carl 
Multimedia Monitor 
Instructions for Carl's media center 
Demo D V D 
Work Program 2008 

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